Is Your Dental Website Costing You New Patients?
Most dentists can tell you their monthly collections, their hygiene schedule, and their case acceptance rate. Very few can tell you how many new patients their website brought in last month, or how many it turned away.
That matters, because your website is where nearly every prospective patient goes before deciding to call. Referrals check it. Google searchers land on it. Patients who saw your mailer look it up. It is the one step every new patient takes, whether you see it or not.
What the Most Successful Practices Have in Common
Here are the numbers for a few of the one and two doctor practices we work with.
| Location | Doctors | Hygienists | Monthly Avg. Collections |
|---|---|---|---|
| CO | 2 Owners | 3 | $230,000 |
| TX | 1 Owner | 1 | $105,000 |
| FL | 1 Owner | 2 | $120,000 |
| DC | 1 Owner + 1 Associate | 4 | $250,000 |
| CO | 1 Owner + 1 Associate (part-time) | 2.5 | $220,000 |
| IL | 1 Owner | 1 | $130,000 |
| WA | 1 Owner | 1.5 | $115,000 |
| CO | 1 Owner + 2 Associates | 3 | $365,000 |
These practices are open four days a week or less, with no evening or weekend hours. None are in network with low-paying insurance. And every one of them has an excellent website that brings in a steady flow of patients who value quality care for the long term.
When we took over one dentist's website and rebuilt it properly, his new patients went up 46%. Same practice, same team, same location. The only thing that changed was the website.
6 Signs Your Website Needs an Upgrade
1. It hasn't been redesigned in three years or more. How patients search and what they expect from a website has changed more in the last few years than in the decade before. A site built before that shift is working against you.
2. It looks like the practice down the road. Pull up your site next to two competitors. If the layout, photos, and colors could be swapped without anyone noticing, you are on a template. Visitors judge a site in a fraction of a second, and "one more of the same" is an easy reason to keep clicking.
3. It says what every other practice says. The oldest rule in marketing is to find out what people want, then offer them that. Kids selling lemonade on a hot day already know it. Most dental websites repeat the same generic lines instead, because nobody who built them ever asked what matters to the patients reading them.
4. It's hard to use on a phone. Most patients find you on their phone. If the call button is buried, the text is tiny, or the page takes more than a few seconds to load, many of them never make it to the phone call.
5. It doesn't show up when patients search with AI. More patients now ask AI tools to recommend a dentist, and those tools only suggest practices whose websites they can read and understand. Older sites get skipped. We covered this in detail in Is Your Dental Website Invisible to AI?
6. You pay for it every month and can't point to a single patient it brought in. Many practices pay a few hundred dollars a month to a large dental website company for a site that hasn't changed in years. If that sounds familiar, you are already paying for a website. It just isn't working for you.
Upgrading Is Easier Than Most Dentists Think
The biggest reason dentists put this off is the assumption that it will be a long, expensive project with months of meetings and homework. It isn't.
We start with a short call about your practice and the patients you want more of. After that, we write the content, build the pages, handle hosting, and move everything over. Your current site stays live the entire time, and we switch only when the new one is ready. For most practices, the whole thing takes about 20 minutes of their time.
The cost is $299 a month, all inclusive, with a three-month commitment and then month to month. For many practices, that is about what they already pay for the site that isn't working.
See What Your Website Could Be
👉 Book a 15-minute design survey and tell us what you want in terms of new patients. Within 48 hours, you will have a free scored review of your current website and a custom redesign preview built for your practice, at no cost and no obligation.