dental marketing & practice specialists for over 30 years
dental marketing & practice specialists for over 30 years
There are many different avenues for getting patients to your practice, some like direct mail, referrals, tv and others will put your name out there and hopefully drive people to your practice.
But what about when people are already looking for a dentist? Pay-Per-Click ads offer a price conscious, effective avenue to get in front of them NOW, with low risk, and a low cost for entry.
Generic ads like the above unfortunately have little to no chance of attracting a high volume of new patients. Ads must show in a few words why you’re the right dentist for what they want.
Our pay-per-click ads are designed, like all of our marketing, based on our proprietary study of new patients around the country. A recent review found that dentists who switched to us saw as high as 3x the response rate to their pay-per-click ads, and as little as 20% of the cost to acquire a new patient, compared to what they were doing before.
The right message, the right ads = more new patients for less money.
We used to get 18 new patients per month. Now we see 14 per week – over 50 per month! Our hygiene is booked out for the next three months and the practice is growing steadily, exactly as we hoped it would. The procedures are so effective that we’ve had to cut back on our marketing because we have been getting in so many new patients. Other dentists tell me they are struggling to get in new patients. We’re getting in more than we can handle. – J.H., DDS
The first step is for us to research the keywords, what prospective new patients in your area are searching.
The next step is to finalize the area we want to target with these ads, who we want to target, and when the best time is for them to run.
Following that, we will make the ads based on our proprietary study and best practices, and we’re ready to launch!
Based on your feedback, results, and the vast analytics we receive from search engines, we will work each month to continually fine tune your advertising to get the best results, for the least cost per patient.
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