
Patients Who Can Pay for Dentistry Are Out There – How Do You Reach Them?
Patients Who Can Pay for Dentistry Are Out There – How Do You Reach Them? One of the most common things I hear
ONE-ON-ONE COACHING WITH JUDY MARCUS
9 out of 9 of my recent clients increased monthly collections by $22,000 or more — and personal income by $10,000–$20,000 within 3 months.
35 years. A proven system that transforms practices into highly productive, highly profitable, 4-day-per-week businesses.

Every result below came from personal coaching with Judy Marcus, drawing on more than 35 years working only with private dental practices.

Dr. Huber's practice had been stuck at $40,000 a month for years. First, Chris put marketing in place to create a stronger flow of quality new patients. Judy's coaching on treatment plan presentation and scheduling then helped him and his team more than double it to over $100,000 a month, and it kept climbing. He calls it the best decision he ever made for his practice and his life.
Dr. I. came to us at about $15,000 a month, about to start with low-paying plans just to survive. Chris implemented marketing to bring in a steady flow of quality new patients who could afford their care, while Judy's coaching overhauled his case presentations and systems, until he was producing over $100,000 a month with no added insurance plans. She then helped him train an associate, expand the facility, and build the team, growing the practice to around $350,000 a month, before he sold it to his associate for its full value.

Chris and Judy put a comprehensive marketing strategy in place for Dr. Anisimova, doubling new patients while improving her scheduling and case acceptance. Her small three operatory practice climbed from under $45,000 a month to over $70,000, so productive they were “bursting at the seams” and delighted with the result.
Dr. M. was already doing well at about $95,000 a month, but with six chairs and two hygienists, he knew he could do more. Judy's coaching boosted his production and case acceptance to where he was collecting $140,000 a month, then she helped him find and train an associate, building the practice to about $340,000 a month, still working four days a week, with no low-paying insurance plans.

Dr. B. was in shared space, producing $20,000 a month, and thought his barriers were insurmountable. Judy and Chris did not. Their marketing plan brought in patients who valued their care and cut the practice's reliance on insurance, while Judy coached Dr. B. and his team and helped them move into their own facility. Collections reached $100,000 consistently, with less than half of it from insurance.
Dr. N. had invested a lot in his clinical skills but was struggling to reach $30,000 a month in his four chair practice. Within three months of reaching out to Judy, and with her help, his new patients, collections, and production had more than doubled, and three months after that his collections hit $100,000. Judy coached his team and assisted with the practice structure, and the practice grew steadily to nearly $4 million a year, without getting in network with a single insurance plan.
Testimonials reflect the experiences of certain clients and you may not have similar results. We do not own or run your practice, so we cannot guarantee specific statistical results.
See more resultsThe one-to-one coaching, marketing strategy, hiring, and working with dentists to reduce insurance-dependency behind every result above. For 35 years we have helped private practices put the precise pieces in place, and we stay with you until they are working.
One-on-one with Judy: a plan of the exact steps to take, built around your practice, your numbers, and your goals.
A clear picture of where the profit is, what to change, and the correct sequence, for maximum impact on your bottom line.
A complete marketing plan to attract quality new patients. Customized, done-for-you marketing is available as a separate service.
Coaching your team on new patient scheduling, case presentations, and follow-up so more patients are accepting comprehensive care.
Optimizing your schedule and organizing the practice so it runs smoothly and productively, giving you more freedom as you grow.
We’ll review your insurance mix and advise on how to move out of low-paying plans without losing patients you want to keep.
Finding, hiring, and onboarding the right people. Bringing in an associate or partner when the time is right.
We stay consistently in contact with you and your team to keep everything on plan, adjusting as your numbers improve, so the growth is sustained.
Backed by 35 years working only with private dental practices. Coaching is month to month, best price guaranteed, with no long contracts.
THE NON-INSURANCE-DRIVEN PRACTICE SYSTEM
Built on decades working with thousands of practices nationwide. Practices that follow the system consistently earn more than double the national average.
Attract local patients who can pay for the dentistry they need — not just what insurance approves.
Patients accept complete care — not “just what my insurance will cover.” Case acceptance improves dramatically.
Organized systems and a structured team mean you get more done in less time — without working evenings or weekends.
Work only with plans that have viable fee schedules (or none at all!). Get paid more of your actual fees for your dentistry.
Take the time each patient deserves. Practice the way you were trained — without rushing or compromising.
Smart overhead management means your production translates directly into personal income — and keeps growing.
NO BIG OVERHAUL REQUIRED
Many dentists assume growth requires painful trade-offs. It doesn’t. Our system works with your existing practice, your existing patients, and your existing way of practicing.
YOU WILL NOT NEED TO:
FREE WORKSHOP — NO OBLIGATION
Direct with Judy & Chris. A point-by-point review of our system. A demographic study of your area. A marketing review, website audit, & detailed new patient plan — ready in 30 minutes.
One-on-One Call
No Cost, No Commitment
Done by Phone
✓ Local demographic study  ✓ Customized marketing plan  ✓ Immediate action steps  ✓ Month-to-month, risk-free start
COMMON QUESTIONS
Yes, we provide affordable coaching directly with you and your staff to help implement all the necessary steps of our system, fast.
Since it usually doesn’t take long to implement the necessary steps, our services are provided on a strictly month-to-month basis. Our first month comes with an unconditional money-back guarantee so you can get started, risk-free.
We have never had anyone say it was too much or that they couldn’t afford it. The best way to understand the investment is to schedule your free workshop — at the end of it, you’ll see clearly what the return looks like for your specific practice.
Absolutely. A key step in the plan is ensuring you have a robust flow of quality new patients. Our CEO Chris Marcus works with all clients on marketing, is an expert in the field, and we have full-service marketing capabilities. We begin implementing the right plan immediately, and regularly see results within 4–6 weeks — requiring very little to no effort on your part.
No. The vast majority of dentists who implemented our advice reached their income goals with general, restorative dentistry. Many still refer out specialty procedures they prefer not to perform. Becoming trained in additional services will naturally raise the ceiling of a practice’s potential, but it is not necessary.
No. We do not make that recommendation. Our clients continue to accept assignment of benefits. The difference is they choose to work only with insurance plans that have reasonable, viable fee schedules (if they’re in-network all) — and they see more quality new patients who can afford to pay for the care they need, whether or not they have insurance.
CLIENT RESULTS
Real client results from working with us.
Monthly Production
“My practice immediately increased and grew steadily to $60,000, then $80,000, and finally to an average of over $100,000 per month.”
— Omar Osman, DDS
Personal Income
“I get about 35–40 quality new patients every month, who can afford their needed care and are paying for it. My personal income has more than doubled.”
— JO, DDS
Vs. Before Coaching
“My new patient numbers went from 10 per month to typically around 40. I am collecting and producing three times what I used to before coming to them.”
— JR, DDS
COACHING INSIGHTS & ADVICE

Patients Who Can Pay for Dentistry Are Out There – How Do You Reach Them? One of the most common things I hear

Inflation Pushes Dentistry Down Patients’ Priorities, But You Can Solve It When budgets get tight, people make choices. Groceries over dining out. Streaming

The Squeeze Is Real — And Why Our Clients Aren’t Feeling It If you’ve been in private practice for more than a few
GET IN TOUCH
Fill out the form below or email me directly.
Your information is private and confidential. It will never be shared outside of Marcus Practice Solutions, Inc.